WHITE WASH 2009 is composed of found windowpanes from the streets of New York City that Norling has painted iconic imagery on to. The images range from past and present cultural icons to brand slogans and symbols. These selected images play a role in the memory of contemporary society as well as the artist. WHITE WASH 2009 then becomes a performance as Norling starts to whitewash the windows, erasing the images. This process relates to the removal of images and iconography from the collective mind of society, yet the images are still present, physically on the windows and mentally in our minds. The final step involves Norling reintroducing the images by removing the paint, allowing them to reappear as if seeing them for the first time. The process of painting and then cleaning the paint is connected to the viewer’s perception of the piece, and speaks about the notion of process of creating and how it relates to the outcome of the artwork.